On Purpose - Practical wisdom for designing a life of purpose inspired by the teachings of the Lubavitcher Rebbe

Research has shown that living with purpose increases overall well-being and life satisfaction, improves mental and physical health, lowers risk of cognitive decline, better sleep, enhances resilience and self-esteem, and decreases chances of anxiety and depression. In fact, recent findings show that those who embrace purpose as a driving force in their daily lives add an average of seven years to their life expectancy.

But finding our unique purpose can be difficult and overwhelming in today’s ever-expanding, hyper-connected reality, with mobile technologies literally putting the world with all of its problems and possibilities into our hands.

This brings us to a most critical question of our time:

In a world beset by distraction and inundated with countless causes, how do we discover our own, unique purpose?

Helping to find answers to that question is the purpose of this book.

Drawing on the living wisdom, teachings and example of one of the greatest spiritual leaders and teachers of our time, the Lubavitcher Rebbe, of righteous memory, its perspectives and practical wisdom are offered to help ignite, internalize, and actualize your blessed mission in life, so you can reap the ever-unfolding joy and benefits of living with and on purpose.

Praise for On Purpose

“In a world where too many people are drifting, devoid of purpose, the message in this book could provide an antidote. An antidote to our collective struggle with mental health issues is a strong and compelling purpose. This brilliant and fascinating book could not come at a more important time. Our world is in desperate need of role models who exemplify integrity and goodness, who lead with purpose and passion. I cannot think of a better role model than the Lubavitcher Rebbe for politicians, managers, teachers, and parents.”

— Professor Tal Ben-Shachar
author of the "most popular course" in Harvard's history

“Thanks to Rabbi Mendel Kalmenson who has added to his illustrious work on the thought and life of the Rebbe in his prolific previous books for this added comprehensive and illuminating new contribution, ON PURPOSE: Practical Wisdom for Designing A Life of Purpose – which adds to his luster as scribe for a spiritual giant who literally changed the history of contemporary Jewry from the pessimism of despair to the certainty of redemption.

“Of the countless messages that impacted me upon reading the words of the Rebbe I must share what the author, as scribe, taught from the Rebbe for those struggling to find their personal mission in life: Ask not how can I change the world, but rather how can I change my world? Perhaps you can best begin by reading this masterful book! ”

— Benjamin Blech, Professor of Talmud, Yeshiva University

“Rabbi Mendel Kalmenson has emerged as one of the great expounders of the teachings of the Rebbe, Rabbi Menachem Mendel Schneerson, and how these teachings and insights can be applied to one's daily life. Once again in On Purpose he has successfully and most interestingly navigated this holy mission.”

— Joseph Telushkin
bestselling author of more than 15 books, including volumes about Jewish ethics, Jewish literacy, as well as the book Rebbe, a New York Times bestseller

About the Author

RABBI MENDEL KALMENSON is the author of several best-selling books including Positivity Bias, People of the Word, Seeds of Wisdom and A Time to Heal. Mendel was an editor at Chabad.org, has published hundreds of articles on Jewish thought, and his writings have been translated into eight languages. Mendel and his wife Chana established Chabad Belgravia in London, where they live with their children.

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